Our proprietary technology solution allows us to identify who our customers are, what they are interested in, and how they want to be engaged. The platform allows us to build stronger customer relationships, increasing the likelihood that we will be rewarded with loyalty.
To help us better understand who our customers really are, we create automated, rich, individual user profiles populated with demographic, social, behavioral, and lifestage data.
Our iterative approach to collecting customer attributes allows us to make increasingly relevant recommendations over time, while limiting intrusions on the customer experience.
We maximize customer lifetime value by using real-time decisioning tools combined with guided interaction to present the most appropriate persona, content, and offer to each subscriber.