Our proprietary technology solution allows us to identify who our subscribers are, what they are interested in, and how they want to be engaged. The platform allows us to build stronger subscriber relationships, increasing the likelihood that we will be rewarded with loyalty.
To help us better understand who our subscribers really are, we create automated, rich, individual user profiles populated with demographic, social, behavioral, and lifestage data.
Our iterative approach to collecting subscriber attributes allows us to make increasingly relevant recommendations over time, while limiting intrusions on the subscriber experience.
We maximize subscriber lifetime value by using real-time decisioning tools combined with guided interaction to present the most relevant and valuable content given what we know about each subscriber.